What are cookies and what do they do?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit the All Training Matters web site, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.
For further details on cookies, please visit the website All About Cookies where you can find comprehensive information on Cookies.
What Happens if I Block Cookies?
We use Google’s “analytics” Cookies which, in conjunction with our web server’s log files, allow us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our All Training Matters web site, the date and time of a user’s visit to the All Training Matters web site, the pages a user has viewed and the time spent by users at the All Training Matters web site. This helps us gather feedback so that we can improve the All Training Matters web site and better serve our users.
Further information on each Cookie is set out in the table below.
Cross platform advertising and user recognition
Third party web sites and platforms
Your use of third party web sites and platforms such as Twitter and Facebook, and the privacy practices of these platforms, are governed by separate terms, conditions and policies for which All Training Matters is not responsible. You should review Twitter’s and Facebook’s terms, conditions and policies where you will find more details on how information about you is used on their platforms and how you can set your privacy preferences.
You can find more information about the individual Cookies we use and the purposes for which they are used in the table below:
|This Cookie is placed by Google. It enables All Training Matters to learn information about our users use of the All Training Matters web site such as the time of visit, the pages viewed, whether the user has visited before and the web site visited prior to visiting the All Training Matters web site.
For further information about Google Analytics please see:
|Twitter Conversion Tracker||This Cookie is placed by Twitter. It enables All Training Matters to learn how our users have interacted with All Training Matters advertising served to them on Twitter. It also enables All Training Matters to identify users who have used their mobile device to view All Training Matters advertising on Twitter and later came to the All Training Matters web site on a desktop computer.
For further information about the Twitter Conversion Tracker please see:
|Facebook Pixel||This Cookie is placed by Facebook. It enables All Training Matters to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables All Training Matters to see how our users move between devices when accessing the All Training Matters web site and Facebook, to ensure that All Training Matters’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the All Training Matters web site. For further information about the Facebook Pixel please see:
We also use one or more cookies for advertising that we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Another is stored in google.com and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID and exchange_uid. Other Google properties, such as YouTube, may also use these cookies to show you more relevant adverts.
Sometimes advertising cookies may be set on the domain of the site that you’re visiting. In the case of advertising we serve across the web, cookies named ‘__gads’ or ‘__gac’ may be set on the domain of the site that you’re visiting. Unlike cookies that are set on Google’s own domains, these cookies can’t be read by Google when you’re on a site other than the one on which they were set. They serve purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times.
Google also uses conversion cookies whose main purpose is to help advertisers determine how many times the people who click on their adverts end up purchasing their products. These cookies allow Google and the advertiser to determine that you clicked on the advert and later visited the advertiser site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only. A cookie named ‘Conversion‘ is dedicated to this purpose. It’s generally set in the googleadservices.com domain or the google.com domain (you can find a list of domains that we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose.
|cb-enable||This Cookie is placed by All Training Matters. It is used to record when a user of the All Training Matters web site has viewed the Cookie notice to prevent it re-appearing on return visits.|
Most of our cookies expire within 30 days, although our analytics cookies may persist for 1 year.