We use cookies, pixels and tags (which we shall collectively define as “Cookies”) on the All Training Matters web site for a variety of purposes which are described in this Cookie Policy. By using the All Training Matters web site you consent to the storing and accessing of Cookies on your device in accordance with the terms of this Cookie Policy.
What are cookies and what do they do?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit the All Training Matters web site, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.
For further details on cookies, please visit the website All About Cookies where you can find comprehensive information on Cookies.
Consent and blocking of the use of cookies on the All Training Matters web site
By navigating away from the home page of the All Training Matters web site and continuing to use the All Training Matters web site, you are consenting to our use of the Cookies described in this Cookie Policy.
If you do not consent to All Training Matters using Cookies or, having previously consented to our use of Cookies, you decide to block such use then please read the next section of this Cookie Policy entitled “Blocking our Use of Cookies”.
Blocking our Use of Cookies
You can block our use of Cookies at any time by activating the settings in your web browser. Please visit All About Cookies where you can find comprehensive information on cookie management for a wide variety of web browsers.
What Happens if I Block Cookies?
If you choose to withhold consent to All Training Matters’s use of Cookies, or subsequently block Cookies that you previously consented to, some aspects of the All Training Matters web site may not work properly and you may not be able to access all or part of our All Training Matters web site.
How we use cookies on the All Training Matters web site
Session Cookies
We use Cookies to allow the All Training Matters web site to uniquely identify a user’s browsing session on the All Training Matters web site and to allow us to coordinate this information with data from our All Training Matters web site server.
Analytics
We use Google’s “analytics” Cookies which, in conjunction with our web server’s log files, allow us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our All Training Matters web site, the date and time of a user’s visit to the All Training Matters web site, the pages a user has viewed and the time spent by users at the All Training Matters web site. This helps us gather feedback so that we can improve the All Training Matters web site and better serve our users.
Further information on each Cookie is set out in the table below.
Cross platform advertising and user recognition
We also use Cookies provided by Facebook and Twitter. These Cookies operate in different ways but they are both used in connection with All Training Matters advertising served to a user of the All Training Matters web site on Twitter and Facebook, the recognition of such users and the devices used by the user to access Twitter, Facebook and the All Training Matters web site. Further information on each Cookie is set out in the table below.
Third party web sites and platforms
Your use of third party web sites and platforms such as Twitter and Facebook, and the privacy practices of these platforms, are governed by separate terms, conditions and policies for which All Training Matters is not responsible. You should review Twitter’s and Facebook’s terms, conditions and policies where you will find more details on how information about you is used on their platforms and how you can set your privacy preferences.
You can find more information about the individual Cookies we use and the purposes for which they are used in the table below:
Cookie Type | Purpose |
Google Analytics _ga |
This Cookie is placed by Google. It enables All Training Matters to learn information about our users use of the All Training Matters web site such as the time of visit, the pages viewed, whether the user has visited before and the web site visited prior to visiting the All Training Matters web site. For further information about Google Analytics please see: https://www.google.com/policies/technologies/types/ |
Twitter Conversion Tracker | This Cookie is placed by Twitter. It enables All Training Matters to learn how our users have interacted with All Training Matters advertising served to them on Twitter. It also enables All Training Matters to identify users who have used their mobile device to view All Training Matters advertising on Twitter and later came to the All Training Matters web site on a desktop computer. For further information about the Twitter Conversion Tracker please see: https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html |
Facebook Pixel | This Cookie is placed by Facebook. It enables All Training Matters to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables All Training Matters to see how our users move between devices when accessing the All Training Matters web site and Facebook, to ensure that All Training Matters’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the All Training Matters web site. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616 |
Advertising | We use cookies to make advertising more engaging to users and more valuable to publishers and advertisers. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on campaign performance and to avoid showing ads that the user has already seen.Google uses cookies like NID and SID to help customise adverts on Google properties, such as Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s adverts or search results and your visits to an advertiser’s website. This helps us to show you customised adverts on Google.
We also use one or more cookies for advertising that we serve across the web. One of the main advertising cookies on non-Google sites is named ‘IDE‘ and is stored in browsers under the domain doubleclick.net. Another is stored in google.com and is called ANID. We use other cookies with names such as DSID, FLC, AID, TAID and exchange_uid. Other Google properties, such as YouTube, may also use these cookies to show you more relevant adverts. Sometimes advertising cookies may be set on the domain of the site that you’re visiting. In the case of advertising we serve across the web, cookies named ‘__gads’ or ‘__gac’ may be set on the domain of the site that you’re visiting. Unlike cookies that are set on Google’s own domains, these cookies can’t be read by Google when you’re on a site other than the one on which they were set. They serve purposes such as measuring interactions with the ads on that domain and preventing the same ads from being shown to you too many times. Google also uses conversion cookies whose main purpose is to help advertisers determine how many times the people who click on their adverts end up purchasing their products. These cookies allow Google and the advertiser to determine that you clicked on the advert and later visited the advertiser site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only. A cookie named ‘Conversion‘ is dedicated to this purpose. It’s generally set in the googleadservices.com domain or the google.com domain (you can find a list of domains that we use for advertising cookies at the foot of this page). Some of our other cookies may be used to measure conversion events as well. For example, DoubleClick and Google Analytics cookies may also be used for this purpose. We also use cookies named ‘AID’, ‘DSID’ and ‘TAID’, which are used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate that the ads you see across devices and measure conversion events. These cookies may be set on the domains google.com/ads, google.com/ads/measurement or googleadservices.com. |
cb-enable | This Cookie is placed by All Training Matters. It is used to record when a user of the All Training Matters web site has viewed the Cookie notice to prevent it re-appearing on return visits. |
Most of our cookies expire within 30 days, although our analytics cookies may persist for 1 year.